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"I have a lot of respect for the craft. I have a certain reverence for craftsmanship and painstaking work. For me, handicrafts are related to meditative practice. Embroidery is often on the border between art, craft and meditation. Although in the collection I use technological machine embroidery, which my team and I develop individually for each model, it was the idea of the relationship of craft, meditation and art in vyshyvanka that inspired me to study embroidery more deeply and use ornaments in the new collection. In my clothes, I always focus on quality and perfection of execution, regardless of whether it is handmade or technological processes."
